I use Laura Mercier's tinted moisturizer and I really like it. There are 2 different kinds, regular and illuminating and right now I'm using the regular. I wasn't sold on it at first because although I don't like wearing heavy foundation, I have really rosy cheeks and I like the redness to be toned down. I found through trial and error that by applying it with a makeup sponge and using a technique similar to blotting the product into my skin instead of smoothing or rubbing really bumped up the coverage and I didn't feel like I was wearing a ton of make up. I do wear blush and bronzer over the moisturizer because I like to have color in my face but in a uniformed even manner. I think with any tinted moisturizer you use it will be all about the application and less about what kind. I also prefer tinted moisturizer to foundation because I have really dry skin in the winter time and the moisturizer helps soothe that. The tm I use is $42 so I would definitely try it before buying it if I were you. Perhaps go back to Sephora and test it out yourself instead of having a sales person apply it.