I buy the scarves to wear, not to frame so I always go for colour first, I often choose by glancing across the drawers of scarves and picking out the likely candidates. However, once I've seen some colour combinations that I like, the design must mean something too, eg a Paris theme or horse theme (I ride) or something that is significant to me in some way for example we holiday in Nice a lot and the beach is all pebbles and one of my favourite Hermes scarves has pebbles...you get the idea. Once a scarf has been taken from the drawer and unfolded, then if the scarf has any white in it, I don't buy, I just can't wear it, it doesn't seem to work on me. Sometimes when the scarves are displayed on the walls and I see an amazing design, like the Parisian rooftops, I will ask to see all the colour combinations but I would never buy if the colours were not right for me. Back in the 80s I had my colours 'done' and I am an 'Autumn' and I do tend to stick to a khakis, golds and tans - a 'muddy' palatte although also I commit the 'crime' of a lot of black too. The only exception to my own rule are the plisse scarves which I never really took to before but I recently bought a couple and I simply love them, they are so light and easy. With a plisse I go for colour alone, the design is less important and it doesn't have to be significant in any way as it isn't particularly visible anyway. Sometimes I see designs that I would love however my 'no white' rule cuts out a lot of scarves and really concentrates my choices. There was one small silk scarf I bought, one of my first, it was a silk pochette, Early America and there was white in it, I only wore it once, kept trying it on but would always choose another scarf instead. That was the one and only Hermes item I have ever sold on ebay, it went to a lady in Italy who loved it so at least it went to a happy home and for almost the price I paid for it so I don't feel too bad about that one mistake.