I don't like Dooney & Bourke, but I don't hate them. They're kind of just there for me. They were like the cat's meow when, and where, I went to high school in 2001-2005. That might have to do with, too, I remember them being in Teen Vogue a few times, too. It just seemed to me, though, those bags with the colored letters were copying the LV MC line. Maybe I'm wrong, but it seemed that way to me so I avoided them. I also noticed people had the white verison of the bag it would start off white and then turn yellow.
I have two funny stories about Dooney & Burke. When I was in high school, I wore a ton of pink and for my sixteen's birthday this girl I used to hang out with gave me a pink Dooney & Bourke bag. It was oddly shaped and had a weird handle. I tried it on and it didn't fit under my arm. Like the bag stuck out so much, my arm wouldn't go completely flat against my body and it was kind of big/heavy to wear as a hand held. So, I thanked her and used it once. It had a multicolor zipper and from ONE day of using the zipper started to loose it's color. Looking back, I feel kinda bad but I threw it out when I got home. When I was 18 or 19, I was running some errands and saw this crossing guard lady who had to be in her 40s at least. Carrying a white Dooney & Bourke bag with the multicolored letters. I wanted to die laughing, but resisted. It just didn't like go in any way.
Around here, I don't live in a trendy area, every girl/woman high school age and old either has a Dooney & Bourke or a
Coach, or both. They're very coveted here. TBH, I think Dooney & Bourke is one of the few brands/designers that really does try to target certain audience and it seems to be working for them. In that the demographic they advertise to is buying it.