What is the name of this new Cruise Denim?

I have stayed away from the denim, bacause it seems ludicrious to me that demin costs that much.

but, damn this bag is cute. And the charms are crazy!

Hahaha. Same here. I mean at least if it's leather the price can be justified, but it's not-it's denim. I want a few denim bags myself, but I am not in a big rush to get them. They're not that impressive IMO.