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kimalee · Sep 11th, 2009, 01:12 PM

Has anyone else seen this? I heard about it on the radio...apparently there was a VIDEO version, too, but it seems to have been taken down. WWF claimed that they never gave permission to use this ad, but the article says they may have lied.... Honestly, I'm at a loss for words.

An advert designed for an environmental charity has been condemned for featuring an image in which dozen of planes are posed to collide with New York.
In an effort to raise awareness of potential environmental disasters and their resulting casualties, the designer twinned the depiction with the slogan 'The tsunami killed 100 times more people than 9/11' and the Worldwide Wildlife Fund's (WWF) logo.

Although it was published just once in a small Brazilian newspaper, it has provoked widespread outrage after being picked up by bloggers in the US.

The charity has since distanced itself from the image claiming it was simply a mock-up created by an advertising agency in a bid to get work, and not planned for release.
The agency, DDB Brasil, initially denied making the video version of the ad.
However it has since been revealed the agency had lied: Not only had it made the ad, it had submitted it to the Cannes Lions International Advertising Festival in June. The entry and credit can be found online.
The comparison of the 2001 terrorist attacks and the 2004 Indian Ocean tsunami is thought to trivialise the victims and suffering suffered by the former event.

Original link: http://www.dailymail.co.uk/news/worl...#ixzz0QonJEnS6

jenna_foo · Sep 11th, 2009, 01:25 PM

WOW...How grossly inappropriate

*emma* · Sep 11th, 2009, 01:42 PM

^^Wow, I agree; bad taste!

bagaholic85 · Sep 11th, 2009, 01:49 PM

i just....have no words...

Aslan · Sep 11th, 2009, 02:08 PM

Horribly insensitive. Big thumbs down!

kroquet · Sep 11th, 2009, 02:14 PM

How sad. There can never be a comparison made between an act of terrorism and one of nature.

JAP4life · Sep 11th, 2009, 02:50 PM

That is just atrocious.

kattykay · Sep 11th, 2009, 03:35 PM

That ad is disgusting, I cannot believe they would even think to make something like that. I think the WWF may have just dropped down to PETA status on my respect level. As someone who was supposed to be in the towers on that day this is definatly not something I take lightly.

MarneeB · Sep 11th, 2009, 04:11 PM

Originally Posted by kroquet

How sad. There can never be a comparison made between an act of terrorism and one of nature.

My thoughts exactly.

luckyblonde3295 · Sep 11th, 2009, 05:39 PM

How incredibly disgusting....

nordia5 · Sep 11th, 2009, 06:01 PM

wow...

robbins65 · Sep 11th, 2009, 06:35 PM

disgusting

hotshot · Sep 11th, 2009, 06:42 PM

Unbelievable and in such bad taste ..disgusting and disgraceful

Green Zebra · Sep 11th, 2009, 09:18 PM

sick...

Silver_Tuesday · Sep 11th, 2009, 10:05 PM

Horrible. Horrible. Horrible.

Sep 11th, 2009, 01:12 PM	#1
kimalee OP on a mission Joined: Jul 2007 Location: (Hotel) California Posts: 15,802	WWF 9/11 ad Has anyone else seen this? I heard about it on the radio...apparently there was a VIDEO version, too, but it seems to have been taken down. WWF claimed that they never gave permission to use this ad, but the article says they may have lied.... Honestly, I'm at a loss for words. An advert designed for an environmental charity has been condemned for featuring an image in which dozen of planes are posed to collide with New York. In an effort to raise awareness of potential environmental disasters and their resulting casualties, the designer twinned the depiction with the slogan 'The tsunami killed 100 times more people than 9/11' and the Worldwide Wildlife Fund's (WWF) logo. Although it was published just once in a small Brazilian newspaper, it has provoked widespread outrage after being picked up by bloggers in the US. The charity has since distanced itself from the image claiming it was simply a mock-up created by an advertising agency in a bid to get work, and not planned for release. The agency, DDB Brasil, initially denied making the video version of the ad. However it has since been revealed the agency had lied: Not only had it made the ad, it had submitted it to the Cannes Lions International Advertising Festival in June. The entry and credit can be found online. The comparison of the 2001 terrorist attacks and the 2004 Indian Ocean tsunami is thought to trivialise the victims and suffering suffered by the former event. Original link: http://www.dailymail.co.uk/news/worl...#ixzz0QonJEnS6
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Sep 11th, 2009, 01:25 PM	#2
jenna_foo delirious... Joined: Jul 2008 Location: LONE STAR STATE Posts: 289	WOW...How grossly inappropriate
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Sep 11th, 2009, 02:08 PM	#5
Aslan liberty+compassion Joined: Nov 2006 Location: New York Posts: 3,365	Horribly insensitive. Big thumbs down!
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Sep 11th, 2009, 02:14 PM	#6
kroquet Menopausal M. O. B. Joined: Sep 2007 Location: Texas Posts: 9,449	How sad. There can never be a comparison made between an act of terrorism and one of nature.
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Sep 11th, 2009, 02:50 PM	#7
JAP4life I'm a GLEEk! Joined: Nov 2005 Location: My iPod touch Posts: 10,747	That is just atrocious.
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Sep 11th, 2009, 01:42 PM	#3
emma Member Joined: Dec 2007 Location: Connecticut Posts: 85	^^Wow, I agree; bad taste!

Sep 11th, 2009, 01:49 PM	#4
bagaholic85 Member Joined: Sep 2007 Location: i <3 ny Posts: 5,084	i just....have no words...

Sep 11th, 2009, 03:35 PM	#8
kattykay sofa king sexy! Joined: Jun 2008 Location: new jersey Posts: 4,271	That ad is disgusting, I cannot believe they would even think to make something like that. I think the WWF may have just dropped down to PETA status on my respect level. As someone who was supposed to be in the towers on that day this is definatly not something I take lightly.
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Sep 11th, 2009, 05:39 PM	#10
luckyblonde3295 Member Joined: Jul 2007 Posts: 1,519	How incredibly disgusting....
luckyblonde3295 Member Joined: Jul 2007 Posts: 1,519	__________________ If wishes were horses....and Hermes!

Sep 11th, 2009, 06:01 PM	#11
nordia5 <3 Joined: Apr 2008 Posts: 1,088	wow...
nordia5 <3 Joined: Apr 2008 Posts: 1,088	__________________ happiness proves daily how hard it is to attain.

Sep 11th, 2009, 06:35 PM	#12
robbins65 Member Joined: Dec 2006 Location: Cypress, Texas Posts: 2,839	disgusting

Sep 11th, 2009, 06:42 PM	#13
hotshot Member Joined: Apr 2007 Posts: 2,852	Unbelievable and in such bad taste ..disgusting and disgraceful
hotshot Member Joined: Apr 2007 Posts: 2,852

Sep 11th, 2009, 09:18 PM	#14
Green Zebra funemployed for now Joined: Oct 2008 Location: Second City Posts: 929	sick...

Sep 11th, 2009, 10:05 PM	#15
Silver_Tuesday Member Joined: Jul 2009 Posts: 50	Horrible. Horrible. Horrible.
Silver_Tuesday Member Joined: Jul 2009 Posts: 50

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