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Vlad · Aug 29th, 2009, 02:49 PM

It is very common for companies to adjust their advertising efforts depending on the target market. In Caucasian areas, you will see white folks pushing products, in African-American areas, you'll see a black family pushing the favorable car insurance.

A pathetically bad PS job however, is something entirely different.

coachmommyofmin · Aug 29th, 2009, 10:10 PM

oh c'mon, you can barely tell that the hand left in the pic is dark, it looks tanned on either body, white or black, and nothing major... I imagined it much worse... I think the white man's angle is off, they should have done a better job on that, it dosen't look very natural how his head is turned when his body is straight... (or the black man's body) But seriously, if I didn't read this thread, I wouldn't have noticed that they photoshopped it. Big deal, asian, black, white, red, yellow... who cares...

TylerDurden · Aug 29th, 2009, 10:21 PM

I'm sure they have their reasons for the switch (marketing wise) but the photoshop fail is pretty embarrassing.

Baby Boo · Aug 30th, 2009, 01:49 AM

stupid mistake.. they should know how to photoshop better

coconutsboston · Aug 30th, 2009, 04:10 PM

Back when I was in college, we took an advertising class where a situation like this had happened. I can't remember exactly what company (I think it was a school?) had done it, but they had taken a guy in a crowd at a football game and changed his head to caucasian, and the original body remained un photoshopped. I'll try to see if I can find the link.. That was years ago, I can't believe they are STILL doing this!

L4F4 · Aug 30th, 2009, 04:13 PM

Originally Posted by caffeineaddict_

Source
original and altered advertisements

Hilariously bad photoshop aside, I found this article very disturbing. Why would the company go out of its way to remove the black man from the advertisement?

What do you think?

Because, like they explained, they were modifying the ad to target a particular audience. Companies do this all the time on print and TV ads. They use actors and models that better represent the people they think are more likely to buy the product.

goodmornin · Aug 30th, 2009, 07:30 PM

Actually the US Fed Reserve is guilty of this retro-tokenism.

If you compare the current 1998 and 2009 two-dollar bills, you can see that they've turned one person a bit darker....

http://photoshopdisasters.blogspot.c...nny-money.html

bcbgurl19 · Aug 30th, 2009, 07:58 PM

Wow. SMH

BagAngel · Aug 30th, 2009, 07:58 PM

Oh wow! Such a careless photoshop job!

loveyouu · Aug 30th, 2009, 10:21 PM

Originally Posted by caxe

LMAO. I wonder what idiot had THIS idea? I mean, it's a bad photo editing job, it's bad for their PR now that they've been found out...it's just all around bad. Shame on you, Microsoft!

"Hey! We can't have a Mac in the middle of a Microsoft ad!"
"Don't worry, I'll just clone out the Apple logo, and no one will know it's an iBook G4."
--
"Wait? Are there black people in Poland?"
"Don't worry, I'll just comp in a guy with vaguely Slavic looks, lit from a completely different angle."
--
"We need the woman at the head of the table to be doing something."
"Don't worry, I'l (sic) put in a monitor with no power or video cable, and a random keyboard."

is that really an iBook?

LV-PRADAfanatic · Aug 31st, 2009, 04:44 PM

now more ppl will hear abt the company...

kattykay · Sep 1st, 2009, 12:55 AM

Im more in shock that all people think its a bad photoshop. I thought it was quite good, but then again I never use PS.

onegirlcreative · Sep 1st, 2009, 08:58 AM

Originally Posted by Irishgal

Maybe they figured the black people were smart enough to buy a Mac?
I don't know. Maybe there is nothing sinister going on, just marketing.

i love that.

edsbgrl · Sep 1st, 2009, 09:07 AM

Originally Posted by caitlin1214

Why not the woman? Everyone knows a woman's place is in the home.

Yea. This is disturbing Caitlin.

Where is her apron?!

caitlin1214 · Sep 1st, 2009, 10:51 AM

^^ Haha, yeah! She should be holding a tray of cookies!

Aug 29th, 2009, 02:49 PM	#16
Vlad Administrateher Joined: Mar 1980 Location: Ft Lauderdale Posts: 10,437	It is very common for companies to adjust their advertising efforts depending on the target market. In Caucasian areas, you will see white folks pushing products, in African-American areas, you'll see a black family pushing the favorable car insurance. A pathetically bad PS job however, is something entirely different.
	__________________ Self-imposed ban from all things PC, BMW, Canon and Nikon.

Aug 29th, 2009, 10:10 PM	#17
coachmommyofmin Member Joined: Oct 2008 Posts: 2,318	oh c'mon, you can barely tell that the hand left in the pic is dark, it looks tanned on either body, white or black, and nothing major... I imagined it much worse... I think the white man's angle is off, they should have done a better job on that, it dosen't look very natural how his head is turned when his body is straight... (or the black man's body) But seriously, if I didn't read this thread, I wouldn't have noticed that they photoshopped it. Big deal, asian, black, white, red, yellow... who cares...
coachmommyofmin Member Joined: Oct 2008 Posts: 2,318

Aug 30th, 2009, 01:49 AM	#19
Baby Boo addicted to TPF Joined: Dec 2005 Location: Middle East Posts: 8,233	stupid mistake.. they should know how to photoshop better
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Aug 30th, 2009, 04:10 PM	#20
coconutsboston Member Joined: Aug 2008 Posts: 370	Back when I was in college, we took an advertising class where a situation like this had happened. I can't remember exactly what company (I think it was a school?) had done it, but they had taken a guy in a crowd at a football game and changed his head to caucasian, and the original body remained un photoshopped. I'll try to see if I can find the link.. That was years ago, I can't believe they are STILL doing this!
coconutsboston Member Joined: Aug 2008 Posts: 370

Aug 30th, 2009, 07:30 PM	#22
goodmornin yanko Joined: May 2006 Location: San Francisco! Posts: 2,270	Actually the US Fed Reserve is guilty of this retro-tokenism. If you compare the current 1998 and 2009 two-dollar bills, you can see that they've turned one person a bit darker.... http://photoshopdisasters.blogspot.c...nny-money.html
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Aug 29th, 2009, 10:21 PM	#18
TylerDurden Member Joined: Sep 2008 Location: Hawaii Posts: 567	I'm sure they have their reasons for the switch (marketing wise) but the photoshop fail is pretty embarrassing.

Aug 30th, 2009, 07:58 PM	#23
bcbgurl19 What Sale??? Joined: Jun 2006 Location: In my closet... Posts: 641	Wow. SMH
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Aug 30th, 2009, 07:58 PM	#24
BagAngel Louis Vuitton Addict Joined: Oct 2006 Location: UK Posts: 20,251	Oh wow! Such a careless photoshop job!
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Aug 31st, 2009, 04:44 PM	#26
LV-PRADAfanatic Built Hot for LV Joined: Oct 2007 Location: That's ME ^_^ Posts: 14,739	now more ppl will hear abt the company...
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Sep 1st, 2009, 12:55 AM	#27
kattykay sofa king sexy! Joined: Jun 2008 Location: new jersey Posts: 4,272	Im more in shock that all people think its a bad photoshop. I thought it was quite good, but then again I never use PS.
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Sep 1st, 2009, 10:51 AM	#30
caitlin1214 You just got slapped Joined: Jul 2006 Location: Toronto, Canada (Eh?) Posts: 22,439	^^ Haha, yeah! She should be holding a tray of cookies!
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