I suppose they could boycott the product if they don't like it. That's what I do now. Well, actually I haven't started yet, but what I'm going to do is start a list of companies whose ads i hate and I'm going to boycott their companies. They bring me displeasure through their ads so I'm going to return the favour.
Looking at this logically though, the company probably produced this ad knowing it generate controversy so it would get attention. The news orgs show it because it has been fairly slow news period recently (so much so, in fact, that I was going to post a story about a pig who needed a facelift because his brow hung down over his eyes.
I still might
)