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Old May 8th, 2009, 04:01 PM   #1
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Default Gucci sues Guess - fight over the G's.
http://www.bloomberg.com/apps/news?p...WHo&refer=home

May 6 (Bloomberg) -- Gucci Group’s U.S. unit sued Los Angeles-based Guess? Inc. for trademark infringement, accusing the apparel company of using a network of wholesale buyers to sell imitations of Gucci’s best-selling designs.
Guess allegedly sells knockoffs of Gucci’s “famous” green-red-green stripe designs and interlocking “GG” patterns on footwear, wallets and other accessories, according to a complaint filed today in federal court in New York.
Gucci, the luxury company owned by Paris-based PPR SA, said the products are “part of a sophisticated and elaborate scheme to target Gucci, to create products that are similar in appearance to the most popular and best-known Gucci products.”
Guess sells the alleged imitations through its own retail stores as well as factory outlets, Web sites and a “vast” network of third-party companies that buy the disputed goods wholesale, Gucci said in its complaint. The company has more than 1,000 stores, according to its Web site.
Guess has “replicated entire Gucci product designs, to the point that there appears to be a concerted effort to ‘Gucci-ize’ defendant’s product line,” Gucci alleges.
Gucci seeks unspecified money damages and a court order barring Guess from using the disputed designs and patterns. The luxury brand also wants Guess to deliver for destruction all existing items that bear the allegedly infringing marks.
A call to Guess’s headquarters seeking comment wasn’t immediately returned.


Thoughts? Do you think it's been a long time coming? Or is the use of G fair game?
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Old May 8th, 2009, 04:22 PM   #2
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I've been waiting for when this was going to surface as an issue for a while now - especially the last 2 years of designs. The similarities/imitations have just gotten flagrant in my opinion!
I can't wait to tell my DH about this, because nearly every time we go to the mall together he'll hear me say "I can't believe they can get away with that..." -
Guess it was just a matter of time Lol!
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Old May 8th, 2009, 06:52 PM   #3
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I knew this was going to happen, I kept wondering how long it would take.
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Old May 8th, 2009, 09:36 PM   #4
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It's about time! lol
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Old May 8th, 2009, 09:38 PM   #5
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I have been wondering for the longest time why they let it go on. I wonder if waiting so long to take action will hurt their case?
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Old May 8th, 2009, 09:55 PM   #6
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^ my thoughts exactly. Guess is SO similar in many of their designs. Actually, i cringe everytime I see a guess bag.... they used to look okay - but now are like circus bags and look tacky...

I have not seen the green-red-green though?!
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Old May 8th, 2009, 10:04 PM   #7
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F-i-n-a-l-l-y
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Old May 8th, 2009, 10:39 PM   #8
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About time
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Old May 8th, 2009, 10:43 PM   #9
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I've been waiting for this lawsuit. finally
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Old May 8th, 2009, 10:46 PM   #10
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I wonder just what took Gucci so long though... Guess itself is a well-known brand (in the U.S. anyway), so it wasn't like they were being sly about it. But finally, their bags put monogram to shame.
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Old May 8th, 2009, 10:48 PM   #11
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this was bound to happen. i totally knew it was coming!
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Old May 8th, 2009, 10:51 PM   #12
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I am not surprised that this has finally happened, just surprised that it took so long.
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Old May 8th, 2009, 11:00 PM   #13
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i was always wondering why Guess ALWAYS have their accessories so much like Gucci, yet nothing happens...thank god Gucci is finally doing something

Most of guess bags are using gucci designs, they use Prada designs too. A few years ago they had the exact tote that Prada made.

I get so frustrated at Guess, luckily Gucci is taking legal action now
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Old May 8th, 2009, 11:02 PM   #14
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Its about time...
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Old May 8th, 2009, 11:57 PM   #15
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Hmm no wonder ive been semi attracted to guess lol.. when i go to Ross i noticed that i see gucci inspired designs with Guess all over them. Also i think the brand roxy or something tries to imintate LV.
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