I usually buy lipgloss but decided I wanted a lipstick so it will have longer staying power. I had to have tried every lipstick under the sun from every major brand at department stores (Bergdorf, Henri Bendels, Saks, Neimans...etc). I was obsessed trying find my holy grail and was disappointed each time. Either it literally stayed on for 20 minutes, tasted bad, smelled bad, bled, felt like I had a bunch of gunk on my lips....the list is endless to why I was disappointed with all these brands. Then I came across YSL Rouge Volupte lipstick and I must say hands down it is the best lipstick I have ever tried. It is so amazing and creamy. When you swipe it on your lips it feels like butter and on your lips it feels weightless. The staying power was absolutely amazing. I will say if you eat it will come off (I wipe my lips a lot so that adds to why it comes off for me) but in between I literally do not have to reapply ever. Also I found that with so many lipsticks you put it on but after a while it oxidizes and changes colors on you. When I put this color on for the first time it stays true to form hours later. It is also very pigmented so all I do is swipe my bottom lip and blot and I am good to go. I wear a lipliner but you do not have to if you don't want to because it does not bleed. They have everything from bold colors to nudes. I wear #20 Spicy Pink and it is the perfect my lips but better color on me. The icing on the cake is the elegant packaging. Very classy and dramatic without being gaudy or tacky. It cost $34, but in my opinion it is worth every penny. I am so in love with this lipstick and have no desire to wear anything else!