Whole Foods Launching Mineral Fusion Makeup

  1. WWD

    Published: Friday, November 03, 2006
    Whole Foods Launching Mineral Fusion Makeup
    By Crystal Martin
    Whole Foods Market is getting cosmetics right, naturally. Mineral Fusion, an all-natural mineral makeup line, is launching in 152 Whole Body sections of Whole Foods stores Nov. 8. Whole Foods executives collaborated with the maker of Glominerals, Caleel + Hayden, to create a color cosmetics brand that aims to bring both beauty and healthy skin to its users.