who would you say LV target markets are?

Thread Status:
Not open for further replies.
  1. I am looking everywhere online and cant find any info on who LVMH target markets are? I am focusing on the Leather goods and fashion aspect not the wines and all that other stuff. SO like Dior Marc jacobs LV... Who do they target to? thanks
     
  2. I don't have any insider info, but my guess would be that they all have multiple targets. i would expect for LV their main market for handbags would be women 18-65, HHI $75K+ (and that's conservative), HS education or higher, living in suburban or urban areas.

    But I also would expect those targets to vary based upon each product line, and of course there are men's lines that would probably have similar parameters.

    You can probably lump them in with consumers who value/purchase high end/luxury goods.
     
  3. lately it seems anyone who is into pop culture.
     
Thread Status:
Not open for further replies.