The red is a nice color, and it is kind of a fire engine red, but not an "in your face" screaming color either. The coach.com color is actually pretty realistic on my monitor. I think it's a very nice red, and I love the Carly in general... but what I don't like about either is the fact there there's no contrast with the trim and strap (like the parchment and tan). There's something about this aspect with the red that I don't like, although I did almost purchase one around Christmas. I have so many brown bags, that I would probably purchase the red if someone told me to go buy a leather Carly today. However, if you don't have much in your wardrobe that you could use the red with, then I would probably go with the brown. I do think the hardware looks fab against the dark colors!