Mine is Big Hair by marc daniels. On the tube it says "It makes hair fat," and that is just what it does, at least for me. Not crunchy, not greasy, not stiff. Just fat. Unfortunately, my Sally's doesn't carry it, which is ironic since it is there that I discovered it - they had some sample tubes for a dollar, I took a chance on one, came back, bought the rest, and asked if they would be ordering it in a regular size. They would not. I tried to persuade the manager, but she said that the markup was not enough to justify a small order, and demand not enough to justify a large one. I tried some more, suggesting that perhaps if more people would try it, as I had, demand would increase, but no. So I lucked up and found some on eBay, but I am still looking for a chain that carries it. edit to note that I do not mean fat as in traditional Texas Beauty Pageant style Big Hair Fat, I am 54, and my hair has lately trended toward being less abundant than it once was, so I mean fat in terms of "volume," but this product works better than any of the other various mousses etc I have used. Anyway, what's your favorite goo?