Oh yes, the price vs quality is very completive just due to the fact a you are dealing with a family opened business or the diamond broker yourself which reduce the amount of over head and staff. So the discounts our passed to you. As I mentioned before, there are some low end and high end boutiques. The high end are more secure and do not mind if you bring some with you that is knowledgable about diamond to help you out. I"I been purchasing jewelry from the jewelry mart for at least 25 years. That is one thing that I miss not having in Georgia, to purchase jewelry you are pretty much have to go to a Jared"s or G Geller or Tiffiany's and you don't get much wiggle room.