I never heard of Tokidoki until I found this forum. Now, I notice them when walking the streets of Toronto. But I must say, that I don't understand why would young/early 20 year olds would walk around with a cartoon character on their bag? I can see the excellent quality of LeSportSac, but why have the cartoon characters? I think it looks so immature for a young woman to walk around with a cartoon character purse or tote.