While Diesel is known for showing their clothes through sexual messages, this season they decided to take the social commentary angle. Shot by Terry Richardson, the ads feature everyday scenes that have been drastically altered due to rising temperatures and seas. Global Warming is a hot topic right now and Diesel's aim was to take the serious issue and put it into the surreal world of premium denim. In this ad, parrots have replaced the pigeons of Venice's St. Mark's Square - signifying a world that's been turned upside down. What do you all think of Diesel's socially aware advertising approach?