According to YSL president and chief executive officer Valerie Hermann, the online boutique, which will make men's and women's ready-to-wear and accessories available exclusively in the U.S., should become one of the company's top-five sales generating vehicles within three years. A U.K.-based e-commerce site is also being considered, she added.
"The new ysl.com will provide visitors with an interactive Yves Saint Laurent experience, extending the reach of the brand while maintaining its creative and innovative heritage," the company said in a statement.
The initial homepage allows visitors to choose from either the Fashion & Accessories or Beauty & Fragrances categories. In the former, a full showcase of clothing, bags, and shoes is on display from a bevy of angles to provide a more accurate view of the products. New York and Los Angeles shoppers can even schedule a fitting. There is also a Company History section, set up to resemble an art gallery, where detailed backgrounds on Saint Laurent and Pilati are available, along with information on the house's iconic products, including the tuxedos.