I know this isn't going to be a popular opinion but... I love a deal as much as the next person. Those of us who paid full price or PCE'd it, felt that we were paying a fair price for those bags at that time. We were assured of getting the bag we wanted when it was new and popular. Why is it less of a fair price now that they've marked down their outdated merchandise?
I have paid full price for items that others are finding at the outlets. However, I love my bags.
Coach told me the price they wanted to sell them at, and when I paid it, fully aware of the existence of outlets, I agreed that those prices were appropriate for those bags, for me, at that time.
Ergos are not the current line any more - the Chelsea stuff is. So from a business standpoint, it has become to Coach's advantage to make the Ergos available to another price point market.
There is a model of business my husband explained to me about which suggests that it's good business to make the same product available at different prices to different price markets. People who don't care to bargain hunt, will buy the bag they love because they can afford it, they like it, and it isn't worth it to them to put in the elbow grease and try their luck at an outlet. People who are more price-conscious will shop their price point - wait to see what hits the outlets.
I can empathize with the feeling of annoyance at having paid full price for things that have now been marked down significantly. But part of me wonders, do people feel that way when you buy today's bagels, when you see that yesterday's bagels are now fifty percent off? I think a certain measure of this happens with any business that has outlets, and a big rotation of new stock on a regular basis.
Also: has anyone noticed that the deals aren't really *that* good? Outlet prices on the Ergo line are probably approximately what their retail prices were several years ago. I wonder if Coach is employing some kind of strategy to get us ramped up to higher prices in the retail boutiques. suddenly we are considering a "good deal" on a bag to be what we might have paid, full price, in 2005 or something. I don't have numbers on this. I'm just saying. With a 40% production margin (Coach profits 40% on the sale of every bag) and stock rising steadily for at least the last 5 years, they have SOME kind of strategy figured out.
/marketwonk