I was in a massive hurry this morning and didn't follow my standard routine: 1. toothpaste 2. scarf, 3. lipstick, and 4. no eating or drinking while wearing scarf. I splashed a tiny spot of toothpaste on my BRAND NEW scarf and didn't see it until this evening, when I noticed a small, powdery dot on the scarf. When I brushed it away, the color underneath was gone, and a smaller hole was in the center. I'm very sad now. I'm also a little worried about what this toothpaste might be doing to my teeth. But mostly I'm sad about my new scarf. It was a Persona in the black colorway, and it was pretty on me.