LOS ANGELES (AP) You don't have to bend it like Beckham to smell like the soccer star.
David Beckham and his Spice-Girl wife, Victoria, now have their own brand of his-and-hers fragrances Intimately Beckham.
"Why is this different from any other celebrity fragrance? The fact that (I) have spent a lot of time checking all the details," Victoria Beckham told Women's Wear Daily. "We are not just saying, 'We are celebrities, put our name on it.' I love to be involved with the whole process."
The scents, which sell for $25 to $55 and were introduced last week in Beverly Hills, will be available at department stores next month and at drugstores in January. Industry sources estimate the Beckham fragrance franchise, which also includes Instinct by David Beckham, will generate $100 million in worldwide sales this year and twice that next year, according to Women's Wear Daily.
David Beckham and his Spice-Girl wife, Victoria, now have their own brand of his-and-hers fragrances Intimately Beckham.
"Why is this different from any other celebrity fragrance? The fact that (I) have spent a lot of time checking all the details," Victoria Beckham told Women's Wear Daily. "We are not just saying, 'We are celebrities, put our name on it.' I love to be involved with the whole process."
The scents, which sell for $25 to $55 and were introduced last week in Beverly Hills, will be available at department stores next month and at drugstores in January. Industry sources estimate the Beckham fragrance franchise, which also includes Instinct by David Beckham, will generate $100 million in worldwide sales this year and twice that next year, according to Women's Wear Daily.