I talked about this in a similar thread a few days ago, but may strategy until I got busted was to at least triple the price of the bag when I told my DH. As he started to get pissed, I would tell him I was joking, and bring the price down to about double! By the time that I got to the actual price...it seemed so much better than its predecessors, that he never was as mad as he would have been if I had just told him the actual price up front!! My strategy was uncovered, but it worked for a while!!!