Time and time again the Olay products beat the expensive products when a beauty magazine, tv show or consumer reports have tested them. Take a look at this article courtesy of consumer reports. Sorry, it's kind of long...
Wrinkle creams
Selling hope in a jar
NO MIRACLES Some brands, such as Olay, worked better than others. But wrinkle creams on average made little difference in the skin’s appearance.
We’ve heard the claims: A “break*through in herbaceutical science” (Avon Anew Alternative). “Regenerate damaged skin” (Olay Regenerist). Have your wrinkles “virtually slept away” (Lancôme Rénergie). Americans spend more than a billion dollars a year on those wrinkle potions and others.
In our first test of wrinkle creams (performed in partnership with--who else?--the French), we found that after 12 weeks our top-rated products did smooth out some fine lines and wrinkles. But even the best performers reduced the average depth of wrinkles by less than 10 percent, a magnitude of change that was, alas, barely visible to the naked eye.
Moreover, the luxury-priced skin-care offerings didn’t work any better than the drugstore brands. La Prairie Cellular, the most costly product we tested ($335 for an ounce of day cream and 1.7 ounces of night cream) was among the least effective. Our top-rated product line, available at a drugstore near you, is Olay Regenerist--as it happens, the nation’s best-selling brand of wrinkle cream--which cost about $19 apiece for the “enhancing lotion,” “perfecting cream,”and “regenerating serum” combination that the company recommends.
There was no correlation at all between price and effectiveness.
January 2007
Ratings Wrinkle creams
Olay Lancôme
Availability Most products available through January 2007.
In performance order.
indicates Quick Pick. Excellent Very good Good Fair Poor
Product Price
(night/day) Type Test results
SLIGHTLY MORE EFFECTIVE
Olay Regenerist (Enhancing Lotion, Perfecting Cream and Daily Regenerating Serum)
$19/19/19 Night/Day/Serum 15
Lancôme Paris Rénergie
88/88 Night/Day None
RoC Retin-Ox+
70/65 Night/Day 15
AVERAGE PERFORMANCE
Neutrogena Visibly Firm Night Cream With Active Copper
19/19 Night/Day 20
Avon Anew Alternative Intensive Age Treatment
32/32 Night/Day 25
L'Oréal Paris Dermo-Expertise Wrinkle De-Crease With Boswelox Advanced Wrinkle Corrector & Dermo Smoother
20/20 Night/Day None
StriVectin-SD Intensive Concentrate for Existing Stretch Marks
135 One type None
SLIGHTLY LESS EFFECTIVE
La Prairie Cellular
185/150 Night/Day 15
RoC Retinol Correxion Deep Wrinkle
20/20 Night/Day