I have three LV boutiques in my area, but only frequented two until last week. I headed to Rodeo Dr. last week and met a new SA. I have made four trips in the last week and she has taken well care of me - I think above and beyond. She has even given me her cell phone #, so that I can reach her in case she had the day off and she would meet me at the boutique. Anyway, long story short...I just noticed now that her business card indicate 'Personal Shopper.' Does anyone know the difference?