I've done it twice (my card and my dads) It definitely comes off immediately. At bloomingdales it comes off your statement, maybe that's why you're confused?Ok, i'm a little confused....i've been told that the 10% does not come off until you get ur first statement, it does not show on the receipt. So if i opened an acct during an egc event how would they know i got 10% off, since the gift cards are given out that day.