not at Coach amazingly. LOL. Just at Mervyn's. I was using my Soho Hobo (dark brown) and my Mom was using her newest bag (which just arrived yesterday), the Soho Leather Large Satchel in black: And I was off looking at one section, and my Mom in another...and this woman came up to her, and said: "Is that what I think it is?" Mom: "What?" Woman: "That." Mom, looks around not seeing anything particularly eye catching, and a wee bit annoyed. "What? What are you talking about?" Woman: "Your bag! Is that one of the New Coach bags?" Mom: "Yes it is!"