I've been a longtime L'Oreal fan as well as Lancome of course (dept store counterpart, right?). I swore by Lancome's Maqui Libre foundation for years and years. Then it was discontinued and I stocked up on as many as I could grab off lancome.com . Now the last one is almost out (and probably old so not a good idea to use). I did try Color Ideal at the Lancome counter awhile back but the coverage is a little too heavy for me and takes some getting used to. Hmmm. Today on a whim I picked up a L'Oreal True Match foundation at my local drugstore...and I am blown away! The color match is perfect and the texture is beyond amazing. Not bad for $12, eh? I really need foundation to calm down my skin tone, because my face is so pale but I have very ruddy cheeks (thank you, Scottish heritage!). I've always been one to drop cash on a good base if necessary but I tell ya, this L'Oreal one made me a changed woman today. Long post!! Cheers, everyone.