Wanna hear something funny? This tote is almost identical in design to a nylon tote I picked up at Whole Foods some years ago. Mine is from Joanne Marie Designs and rolls up as well. It is such a useful tote! Hope Joanne doesn't get wind of these Longchamps (I do like the brown one) Here are the Longchamps: Here is mine - flat and rolled up: from what I understand, the Longchamps roll up the same way! (and yes, I did order the brown one!) They are great bags to keep in your luggage for all the extra crap you end up bringing home from a trip!