You know what's funny? I received a Whiskey one from NM back in Feb when we all got our "wait-listed" bags, and it did not even have a serial number TAG in the pocket. No tag, no serial number, nothing! I was wondering if maybe Chloe had stopped the serial number thing, but I wound up returning the bag a day later because I didn't want to deal with the hassle of exchanging, etc...just in case it WAS a defective (which I think it was)