I read an article about this bag a few weeks ago and I was just reading more about the cause on the website feedprojects.org The FEED project benefits the United Nations World Food Programme. The proceeds go to feed hungry children in school around the world. The sight claims that every five seconds a child dies because he or she is hungry and The FEED project will raise awareness about child hunger as well as give an education, a full belly, and a brighter future to one hungry kid at a time! Great Cause, Great bag! I just connected to Amazon, through the FEED site & bought mine! $59 & free shipping!