Something to keep in mind: thousands upon thousands of people enter online contests like that everyday. It's a hobby for some people and there are websites set up for "sweepers" that list all the current sweepstakes and contests going so they can keep track of them. They'll enter even if the prize isn't something they particularily want. So when you enter a Bluefly contest, you're not just competing against other fashionistas and Bluefly customers, you're also contending with a huge number of people who're entering just to enter.