Gorbachev Made Me Buy It

  1. http://www.nytimes.com/2007/07/26/fashion/26ROW.html?ref=fashion




    Gorbachev Made Me Buy It

    [​IMG] Louis Vuitton
    BAGGAGE Annie Leibovitz’s portrait, part of a new advertising campaign.



    By ERIC WILSON
    Published: July 26, 2007
    SO many fashion ads feature celebrities now that it isn’t even faintly jarring to flip through the August issue of Vogue and see Scarlett Johansson lying on her belly with a Louis Vuitton bag over her shoulder and 10 pages later find her flat on her back, her cascading blond hair spread to promote L’Oréal Superior Preference shade No. 10NB.
    That said, what is a reader to make of a Vuitton ad, coming in the big September books, that stars Mikhail S. Gorbachev, the last president of the Soviet Union? A decade ago, Mr. Gorbachev’s appearance in a Pizza Hut commercial was generally greeted as a low point in his career.
    The Vuitton ad, however, is part of a campaign to emphasize the company’s heritage in luggage and travel accessories. Photographed by Annie Leibovitz, the ads include other celebrities using Vuitton bags: Andre Agassi and Steffi Graf cuddling in a hotel room, their bags not yet unpacked; Catherine Deneuve resting on a trunk in front of a steaming locomotive; and Mr. Gorbachev in the back of a car with a duffel bag on the seat next to him. Of the group, Mr. Gorbachev appears the least comfortable. He is holding on to a door handle, as if the bag contained polonium 210.
     
  2. Love it!
     
  3. this is great
     
  4. Lol! :biggrin:
     
  5. I dont like it. It does not make me want to run ot and buy an LV. Perhaps the ads with andre aggasi will. Does any one have pics of the rest of the campaign?
     
  6. I like it. Very creative. After a while, an endless succession of skinny models doing contortions gets pretty tired.
     
  7. I love it!! Can't wait to see Catherine Deneuve, she's so classy.
     
  8. love it.
     
  9. That is awesome! :woohoo:
     

  10. Well said.:yes:
     
  11. I love the idea. It's like Vuitton going back to it's original roots. I'd like to see the other ads too!
     
  12. Of the group, Mr. Gorbachev appears the least comfortable. He is holding on to a door handle, as if the bag contained polonium 210.

    :roflmfao:
     
  13. Hmm...I'm intrigued to see the other ads in the campaign. I think it's an interesting idea and I love the title of your thread sonya...it really catches the eye :smile:
     
  14. It's a nice idea, but the bag does look very unnaturally placed in the picture, another bad photoshop job?
     
  15. LOL at the idea that Annie Leibovitz needs to photoshop things into her pictures.