Joy Gryson, former design/development director of handbags/accessories for MJ & Marc by MJ, will be releasing her own line of bags -- Gryson!
Official website: http://www.gryson.com/
Shoptwigs.com will be one of of the few retailers to carry this new line around August 6, 2006 (estimated arrival: 7/25-8/5)
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http://www.wwd.com/issue/article/103556?src=rss
"It's about the inside being as beautiful as the outside and my goal is to make that level of luxury more approachable."
Joy Gryson
Gryson Bags Her Own Line
By Sophia Chabbott
NEW YORK Joy Gryson knows what it takes to create a best-selling handbag.
When she was director of design and development of handbags and accessories for Marc Jacobs and Marc by Marc Jacobs, she was a driving force behind the brand's must-have Stella, Sofia and Zoë silhouettes. Now she is translating that know-how into her own line, called Gryson.
"[Working at Marc Jacobs] opened my eyes to the possibilities and limits you want to push, and you can push, in luxury," said the 33-year-old designer, who is based in New York. "We always used the highest-quality materials, such as Italian leathers and suede linings in contrast colors inside the bags. It's about the inside being as beautiful as the outside and my goal is to make that level of luxury more approachable."
Gryson began thinking of founding her own line in June 2004 when she left Marc Jacobs to care for her young daughter and realized she didn't have the cash flow to own a bevy of must-have bags. She figured other women had the same problem.
"On a designer level, it's hard to keep up," she said. "It's very expensive."
Gryson's initial collection for fall, which bows at the Steven Alan Showroom this week, features 10 bags in styles such as a Sixties-inspired cranberry leather shoulder bag with two outer pockets and a top flap, a slouchy distressed olive leather military satchel with chestnut braided handles and a black leather doctor's bag with a top handle and brushed metal buckle.
The collection, which is made in Florence, wholesales from $250 to $450 and will go head-to-head with other contemporary accessories companies like Be & D, Botkier, Bulga and Gustto.
"Brands in the contemporary market such as Kooba, Isabella Fiore and Elisa Atheniese have done a great job keeping the product fresh, with innovative silhouettes and interesting materials mixed with new details, such as hardware, stitching and embroidery," said Ed Bucciarelli, president and chief executive officer of Henri Bendel. "The contemporary handbag category has benefited from two tiers of consumers: the designer customer who can buy several bags to build her wardrobe and the aspirational woman who is willing to invest in such great craftsmanship and detail."
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Official website: http://www.gryson.com/
Shoptwigs.com will be one of of the few retailers to carry this new line around August 6, 2006 (estimated arrival: 7/25-8/5)
=====
http://www.wwd.com/issue/article/103556?src=rss
"It's about the inside being as beautiful as the outside and my goal is to make that level of luxury more approachable."
Joy Gryson
Gryson Bags Her Own Line
By Sophia Chabbott
NEW YORK Joy Gryson knows what it takes to create a best-selling handbag.
When she was director of design and development of handbags and accessories for Marc Jacobs and Marc by Marc Jacobs, she was a driving force behind the brand's must-have Stella, Sofia and Zoë silhouettes. Now she is translating that know-how into her own line, called Gryson.
"[Working at Marc Jacobs] opened my eyes to the possibilities and limits you want to push, and you can push, in luxury," said the 33-year-old designer, who is based in New York. "We always used the highest-quality materials, such as Italian leathers and suede linings in contrast colors inside the bags. It's about the inside being as beautiful as the outside and my goal is to make that level of luxury more approachable."
Gryson began thinking of founding her own line in June 2004 when she left Marc Jacobs to care for her young daughter and realized she didn't have the cash flow to own a bevy of must-have bags. She figured other women had the same problem.
"On a designer level, it's hard to keep up," she said. "It's very expensive."
Gryson's initial collection for fall, which bows at the Steven Alan Showroom this week, features 10 bags in styles such as a Sixties-inspired cranberry leather shoulder bag with two outer pockets and a top flap, a slouchy distressed olive leather military satchel with chestnut braided handles and a black leather doctor's bag with a top handle and brushed metal buckle.
The collection, which is made in Florence, wholesales from $250 to $450 and will go head-to-head with other contemporary accessories companies like Be & D, Botkier, Bulga and Gustto.
"Brands in the contemporary market such as Kooba, Isabella Fiore and Elisa Atheniese have done a great job keeping the product fresh, with innovative silhouettes and interesting materials mixed with new details, such as hardware, stitching and embroidery," said Ed Bucciarelli, president and chief executive officer of Henri Bendel. "The contemporary handbag category has benefited from two tiers of consumers: the designer customer who can buy several bags to build her wardrobe and the aspirational woman who is willing to invest in such great craftsmanship and detail."
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