I used to LOVE Into the Gloss, but, not so much anymore. In the beginning, it felt like an outlet for an industry insider to share their loves/friends with people on a beautifully elegant blog. Now, it feels way too try-hard and commercial.
My daily reads are Beauty Look Book (love her photos,) and Temptalia for the swatches/constant updates. Sometimes I'll remember to check the Beauty Professor, which is a fun site with clothes/etc in addition to makeup. I also used to love Cafe Makeup, but, posts are few and far between lately.