There was a recent news story in my area that they tested all different brands of face creams. They ranged from very expensive to very inexpensive. Test results showed that there was no difference in effects on the skin between any of the brands used. That got me thinking, why am I wasting almost 100 dollars on shisheido face cream? I bought a 30 dollar jar of L'occitan honey in a jar face cream, seems to work just as well for me. Tested the theory even further and bought a jar of Kiss my Face nighttime cream (large jar was 7 bucks!!!) and that too seems to hydrate my face just as nicely!! What do you think? What cream do you use, do you believe that it could be true that inexpensive drugstore finds are just as effective?