Dolce & Gabbana Slammed Over Violent Fashion ads

  1. [​IMG] Dolce and Gabbana: Campaigners have complained about their use of violence in ads

    An official complaint about a fashion advert featuring guns and knives was lodged by an anti-violence group today.
    Leading Italian designers Dolce & Gabbana feature dead bodies, executions, weaponry and nudity in their winter ad campaign.
    In one of the highly-stylised scenes, a woman holds a forked dagger to another's throat.
    The menswear campaign depicts a man with a flintlock pistol grasping a naked woman as they stand over a "dead" body with a bullet hole in its forehead, while two other men stand poised with daggers.
    Dee Warner, of campaign group Mothers Against Murder and Aggression, said: "The poster has nothing whatsoever to do with fashion and everything to do with the glorification of guns and knives.
    "Dolce & Gabbana should take responsibility for the part they play in the damage caused by these insensitive and irresponsible advertising campaigns."
    Ms Warner said she was submitting a complaint to the Advertising Standards Authority (ASA).
    She added: "The fashion industry is looked up to by our young people, those that aspire to wear the clothing that their celebrity idols wear.
    "The industry is filled with irresponsible adverts that send out messages to these young people that guns and knives are cool and so are drugs."
    The series of ads could fall foul of the ASA's advertising code in several ways.
    The code warns: "Marketing communications should contain nothing that condones or is likely to provoke violence or anti-social behaviour."
    It also says ads should not contain material which is "likely to cause serious or widespread offence".
    An ASA spokeswoman said: "If we receive any complaints we will consider them in due course."
    The advertising campaign features a Greco-Roman style set with many of the models wearing 18th century "Dangerous Liaisons"-style clothes and hairstyles.
    Last month, the ASA rejected complaints that ads for another Dolce & Gabbana product condoned knife violence.
    The advert for the Motorola Razr V3i phone, designed with the help of the Milan-based fashion house, received 160 complaints, making it one of the most controversial adverts so far this year.
    A man was shown standing behind another holding the phone at an angle so that it resembled a barber's razor, while the other had a cut on his cheek.
    Complainants claimed the advert was offensive and irresponsible because it seemed to condone knife violence and to glamorise sexual violence. Dolce & Gabbana were unavailable for comment
     
  2. oooh, i love that ad.
    i don't consider it as violence, i think it's an art...
     
  3. yea I agree..I think those are pretty cool
     
  4. oh puh--LEEZ!! would everybody quit taking everything so seriously and LIGHTEN UP??? That ad is gorgeous and you hardly notice the dead guy at all! Any young person who is stupid enough to go out and kill someone after viewing that ad has his/her parents to blame for not raising him/her properly, IMO---not D&G. I'm sorry but this sort of whiney refusal to take any personal responsibility for oneself just cheeses me off! "oh, my 4 year old was playing with a lighter after he saw Beavis and Butthead doing it, and he burned our trailer down, so I'm suing MTV!" "oh, I spilled hot coffee all over myself, let's sue McDonald's!" "Gee I weigh 450 lbs and it'a all Burger King's fault!" Ooops I'm ranting now....sorry!!!
     
  5. Yes this seems so outragous :confused1:
     
  6. :shame: Does anybody have a link to the ads? I kinda recall seeing them, but don't really remember
     
  7. I wonder why it's always the same group (made up by the same people, coming from the same country) that prostests about everything, fashion, art, music, cinema etc. I guess it's because deep down this group wants us to all think alike, like them.
     
  8. Oh, I forgot. Knowing D&G, it's also possible that the weapons et.al. symbolise sex.
     
  9. the Motorola add didn't stop me from buying mine!!!
    I just love this cellphone!
     
  10. Regardless of how one feels about the ads, we cannot argue that they aren't doing their job: getting attention for D&G. Regardless of whether the ads are now pulled or not, the word is out and everyone is now looking for the ads and intentionally trying to view them. That would seem to defeat the purpose of the anti-whatever groups and improve sales revenue for the designers!
     
  11. You took the words right out of my mouth. I was just talking about the McDonalds/Coffee thing. People need to stop blaming everyone but themselves for there own stupidity.