Devi Kroell for Target

  1. WWD.com Article


    ON TARGET: Devi Kroell's
    python, anaconda and karung bags with their often four-figure price tags aren't for everyone. But the Manhattan accessories designer, who won Swarovski's Perry Ellis Award for Accessory Design at the CFDA Awards in 2006, is said to be developing a more democratic style — for Target. Sources said Kroell is next in line to create an accessories line for the retailer, following Rafé New York, which launched handbags for Target in November. "I admire the work of Target and their sharp focus on great design. While I may have had conversations with Target about possible future opportunities, there is simply nothing to share at this time," said Kroell in a statement. On the other end of the spectrum, Kroell recently launched a bespoke collection, featuring made-to-order bags in exotic skins such as alligator and ostrich with the option of gold hardware set with precious stones, for her most affluent and particular customers. Sources said Kroell, who is also expecting her first child in April, will launch her line with Target sometime this year. A representative for Target declined to comment.

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    Devi Kroell