Two times it's gotten 10 bucks shy of the reserve. I am setting a reserve of 45 bucks. Which for a 65 dollar item retail, brand new, is pretty fair, Id think. I started both times at $4.99 and both times the listing ended at 35.01. I was considering second chancing it to the last bidder but I refuse to sell below 45. Especially since now I have paid like $15 to list it twice and haven't sold it. Any suggestions? It's a brand new Kate Spade business card holder, leather, black with green trim. My cards are square and don't fit so since I can't return it (no Kate Spade store in St. Louis) I am trying to sell it.