Well, all this talk of price rises has made me a little uncomfortable to say the least. I love Chanel, and it's not even the actual price rises, it's the principle! I can't believe how much the cost of a Jumbo will have increased by the end of the year . So, I've been thinking about what could replace my Chanel purchases. Given the prices being thrown around post-increases I am considering putting my Chanel cash towards a Birkin instead. But for lower priced items Prada is tugging at my heart strings. There are many a collection from Prada that I have lusted over, but Chanel has always been my first love. Perhaps now is the time to test out my loyalty. These items have me drooling: So how are you feeling about your future loyalty to Chanel? Are round after round of price increases taking their toll on you? And what might be your new poison if you can't fathom shelling out the price being asked at Chanel?