There is a 35% off promotion online at the W Hotels store online. I'm interested in purchasing the pillows but I don't know which one is the firm pillows. Here are the pillows that they offer: CLOUD PILLOWS The standard in all W Hotels, hypoallergenic white goose-down blend provides firm support within a super-soft 230-thread-count leakproof cambric cover. 50% white goose down, 50% white goose feather. Euro-square pillow is a blend of 95% feather, 5% white goose down. DOWN ALTERNATIVE PILLOWS The W Down Alternative Pillows contain Primaloft, a hypoallergenic synthetic fill most resembling natural down. 230-thread-count 100% cotton cover. White with piping and double needle stitching. ULTRACLOUD PILLOWS Pure European white goose down goes into our 250-thread-count damask stripe covers with leakproof cambric weave for maximum luxury. I even visited the W Hotels store and they don't sell bedding stuff, only online.