I am a luella fanatic. I just love her bags! I think the quality of the leather is fabulous, and I love the heart details. I also really love her use of bows in her more recent bags. Although, I must say, I had some mixed feelings about her releasing a target line last year...I had spent a mini fortune on her bags, which I thought were ultra cool because my friends' bag IQ's doesn't go past Louis Vuitton, so they weren't familliar..and I thought I was special! I feel like it gave her bags a stigma for a short period of time, although obviously the lines were not even comparable! On the other hand, I was happy that she was able to get her name out, since I noticed a lot of luxury stores that had previously carried her were starting to show less of her bags. I also wish they sold her clothes in the US...Harrods was the best thing that ever happened to me when I was abroad! ha! any thoughts???