my hair is super, super, super curly and i live in SUPER HUMID Georgia - i've tried both Rusk and Chi flat irons, and both made my hair straight, but it never had any staying power. as soon as i set the iron down, my hair would slowly start to poof out. well, i went to a new salon to get my hair colored earlier this week, and i didn't know that they used GHD products until i got there (i had read ichelle's rave over her GHD a few weeks ago), so i asked the girl to flat iron my hair when she was done so i could try it. of course SHE did a good job with it, and i haven't been satisfied with my Chi, so i figured it was worth a shot. i took one home and WOW. it now takes me 5 minutes to flat iron my hair instead of 30, and i get absolutely NO poof. at all. it looks like i was born with straight hair until i wash it again. i figured today's 1:00 college football game in 90-degree Georgia heat would be the ultimate test - i styled my hair as normal and flat ironed it, nothing special to combat the humidity. i stood outside and sweated for 4 hours in direct sunlight (and i have the nasty sunburn to prove it) and my hair looks like i JUST flat ironed it a moment ago. i never thought ANYTHING would be able to do this for my hair - plus, it doesn't look all dry and fried and flat ironed like the Chi made it look - the GHD leaves it super shiny and healthy looking! ladies, it cost $240, but from what i can see it's not damaging my hair, it cuts my prep time down to a fraction of what it was before, and it looks a thousand times better! i highly, HIGHLY recommend this iron for anyone that has damaged hair or anyone that has had bad experiences with irons in the past. i can't say enough about it, i honestly never thought my hair could look this way.