I'm kind of having fun purchasing these little goodies from eBay. I was never too much into the charms/keyfobs before, but Im getting my little fixes this way. Anyway, I have ALWAYS wanted one of these. I have betta fish, and love colorful fisheys of all kinds. I found this one for under $30.00, still not cheap for a keyfob, but most of the auctions were upwards of $45 for this little guy, so I'm very happy. I'm seeing him on my Whiskey Ali!!!