I've never owned anything from Coach before, but the local Macy's was having a 50% off sale on all of their Coach purse charms. I was looking for a little something to decorate my Neverfull I purchased 3 weeks ago, so I got the very last heart-shaped picture frame charm for a mere $14! It's so cute, and it's my favorite color...purple! I put a pic of DBF in it. Love it!