Ever since reading a few threads on here about LV making canvas in China and shoes in India, it got me thinking............... Is profit the only thing LV and other luxury brands care about?? I am a businesswomen and know that shareholders want profit etc. I want profit for what I do for a living too. But in the case of LV, I think they have to be careful not to tarnish the "Brand". A good example is Mercedes, even a few years ago, Mercedes was high end and it had a WOW factor... Now it is like "Oh, there is a Mercedes". You can buy a benz for 30,000 now, so it has lost its luxury. Mercedes was the #1 car for best resale value in the late 1990's and now it is #36, so it has went from luxury to mass market. I always think I like LV for the style, the quality and the higher price b/c it is exclusive. What would we do if LV turned into the next COACH? or Guess? Would we still buy it?!?!!? Like I said, this has been on my mind and I wanted to get it out... it scares me to think what may happen to LV in a few years, even 10 years, will it still be what it is today? With everything and everyone going after Increased PROFITS and decreased quality (meaning damaged brand names) will there even be any luxury left in a few years?!?!?!?! Sorry for the long post, I hope you understand where I am coming from... Just something that has been on my mind for a while. I just think a strong brand such as LV is sooooo important to a company and that is what its profits come from, that they should be worrying about the brand before anything!!! I still have to read Deluxe: how luxury lost its lust (no time yet!!). What do you think???? Are you scared of what might happen to LV in the future??? Do you think it would ever do what Coach did???