There is a lot of speculation that many "Top" brands do own label products for particular supermarkets. While I don't know about smaller companies, but, I do know that for a major cereal manufacturer this is NOT the case. Also, another BIG US name, who doesn't normally promote by company name, but by brand. Despite what is said this company also does NOT make diapers or soap powder etc for anybody else. Although, they do have people trying to copy the product! etc!