I really love this bag and I'd like to know what it was that made you buy it? Styling, colour, quality, function, latest bag at the time, nothing else similar to it on the market etc? Do you use yours everyday? Do you find it too big, just right? Any cons to this one? Is it comfortable to carry even when loaded up? Can you carry it easily by hand or is it best as a arm or shoulder carrying bag? Is it hard to dig around for your stuff because of its size? Is there another bag you could compare it to? If you have other label bags, how does this rank? Do you think it has been worth the money in your case? And one more - phew!! What colour did you buy and why?