[Prada's Meadow]

Finding the perfect skirt is always a triumph. But trawling the High Street for the top to match is generally a drawn-out affair.
Or at least it was. Designers have come up with a mirror which scans the items you try on - and then suggests matching garments in the shop.
The company behind the device says it's a better guide than your average shopping companion.
It knows what will suit you - and never gets bored.
The full-length mirror, which will appear in changing rooms next month, works by reading a barcode on tags attached to the clothes you try on.
It then displays suggestions of matching accessories on a built-in LCD screen.

The device also asks whether you need a smaller or bigger size.
By pressing a button at the side, shoppers can send a message to a device carried by shop assistants, who bring you different garment.
While you wait for the clothing to be delivered, 15-second advertisements appear on the five-inch screen.
Vicki Stanfield, 24, a web developer from Bolton, was one of the first to try the technology.

She said: "I go shopping with my boyfriend and it's a bit of a nightmare because he doesn't know what I look good in.
"But this mirror knows my size and even suggests stuff.
"I can take as long as I like with this mirror whereas my boyfriend gets in a huff after an hour."
Japanese firm Fujitsu is helping makers The Big Space to market the mirror. Bill Waterson, head of retail at Fujitsu, said: "It knows what the shop has on offer and is the nearest thing you will get to having your own personal shopper.

"It will always have the time for you and never gets impatient. You don't have to distract yourself by finding stuff because the mirror does a lot of that for you.
"The mirror provides more wisdom than your average Saturday girl, but it's also like a friend in the way it recommends clothes."
The device was on display at Retail Solutions show at the National Exhibition Centre, Birmingham, yesterday. Those stores which are to install the mirrors have yet to be disclosed.




David Wilkes: Via The Dailymail

[cherry pie]

cool idea but i think it would drive me mad. also i dont like to buy entire outfits from 1 store, i like to shop around and try loads on.

[bexiu16]

ohh, cool article. I remembered reading this while I was flying up to boston. didn't take them long to finish this project.

[anniebobannie]

man! technology these days! @_@

[mooks]

Sounds similar to the Bodymetrics Jeans scanner they have in Selfridges, never been brave enough to go in there

[Prada's Meadow]

I wonder if this was widely available if it would be popular ?

[sonya]

Reminds me a bit of the Prada mirrors in Soho ... don't think they actually worked though.... I remember some bugs in the program.

[~Fabulousity~]

hummmm I see how this could be good but I can also see how this could be bad...

[lv-lover]

neat concept...but won't it take out some of the fun of shopping???

[thinkPINK]

i think it could also potentially increase waiting times to get into a changeroom... depending of course on how many rooms there are to begin with.