Welcome to The Purse Forum.

Kei76 · Oct 29th, 2008, 12:47 AM

Originally Posted by azaelea

they used to sell seven7 jeans at express. what a horrible name, they really shouldn't try to use one of the most established names in denim. just leads to confusion.

Careful who you call an imposter, knock-off, etc. According to this lawsuit the one using an established name is 7 for mankind; not Seven7 who was first.

http://findarticles.com/p/articles/m...0/ai_n12417129

SpoilMeRotten · Oct 29th, 2008, 07:22 AM

Edit

SpoilMeRotten · Oct 29th, 2008, 07:26 AM

I had a few pairs of the seven7 jeans from Macys and really like them, they're only around $70 a pair and they fit better anything else in that price range IMO. Alot of people do get confused by the name

LegacyGirl · Oct 29th, 2008, 08:10 AM

They sell tons of the Seven7 jeans at TJ Maxx. I believe they're $20. I've never tried them because I haven't been too into the styles but this has been an interesting thread! I always kind of assumed Seven7s were the knockoff brand because I would see them in discount stores. You learn something new every day!

Krazzy · Oct 29th, 2008, 09:59 AM

Just wanted to add, Seven7 weren't created by the designers of SFAM. It was started out by completely diff people, not ex SFAM designers like COH was started. Seven7 were kind of popular a few years ago but I've only seen them at discount stores like TJMAXX and Ross whereas they used to be at my local macy's a while ago.

tresjoliex · Oct 29th, 2008, 11:07 AM

How about brands like BCBGirls or BCBGeneration or BCBGPARIS, are those part of BCBG? I didn't think sooo..

Loubou Lady · Oct 29th, 2008, 11:22 AM

thanks for posting these! I had a "hand-me down" pair of Seven (7s). Not impressed w/ the quality on them, now I know why. They are the only pair I have which have not held up well on the seams in the tushie area LOL.

LOREBUNDE · Oct 30th, 2008, 09:25 AM

I just went thru this whole thing this past summer. I always wanted 7FAM jeans and saw the seven jeans at TJ Maxx. The salesperson told me they were the same jeans. I ended up returning them because they weren't what I really wanted though the 7 jeans did fit really good. I heard they are 2 different companies

nakedmosher2of3 · Oct 30th, 2008, 09:31 AM

Originally Posted by love,bags

2 completely different brands. Seven for all mankind is the one you see at Saks, etc. and on celebrities. Seven7 is a cheaper brand from a different designer.

well said :)

Krazzy · Oct 30th, 2008, 11:48 AM

Originally Posted by tresjoliex

How about brands like BCBGirls or BCBGeneration or BCBGPARIS, are those part of BCBG? I didn't think sooo..

Well BCBGMaxAzria and BCBGirls and BCBGeneration are a part of the same company, commonly know as just bcbg. BCBGirls and generation are aimed at younger customers. BCBGParis is unrelated though. I hate when others use similar names bc it gets sooo confusing then.

Marcirusell · Nov 8th, 2008, 02:24 PM

Seven 7 was actually first. They allowed sfamk to co exist with them so if you want to get down and dirty - sfamk were the ones that started after seven7. They saw how profitable the business had become and they started there own line but decided to charge people 5x the cost. I am in the fashion business and all of you people who pay $150+ for jeans, I just laugh at you. Denim is denim and you should buy for the fit. 90% of you buy to show a name on your rear and that is it. Don't put down people for not wearing $150 jeans just because of a name. I see people wearing seven 7 and they look great and if they are comfortable and enjoy them - well that is great cause they just saved $100 when you didn't

latigresse · Nov 9th, 2008, 06:28 AM

I've never heard of Seven 7 Jeans. Anytime anyone mentions Seven (or Seven's), I've always assumed they were talking about Seven for all Mankind, which I've seen in Neiman's, Bloomie's. I'm surprised a lawsuit didn't force one (whoever was first) to stop infringing on the other's trademark.

NoSnowHere · Nov 9th, 2008, 04:32 PM

Good info! I have a pair of SFAM & honestly didn't know there was a difference.

Barlow · Nov 9th, 2008, 04:46 PM

Thanks for answering this all, I've always wondered!!

Tracy · Nov 9th, 2008, 08:11 PM

aren't these a lesser priced line made by SFAM?? and sold at Kohls.
just like the lesser priced C7P (sold at JCPenney) by Chip and Pepper.

Oct 29th, 2008, 07:22 AM	#32
SpoilMeRotten is VERY happy =) Joined: Jan 2008 Location: Deeetroit Posts: 1,290	Edit
	Last edited by SpoilMeRotten; Oct 29th, 2008 at 07:23 AM. Reason: totally misread that!

Oct 29th, 2008, 08:10 AM	#34
LegacyGirl I ♥ Chuck Bass Joined: Mar 2008 Location: Candy Mountain Posts: 1,890	They sell tons of the Seven7 jeans at TJ Maxx. I believe they're $20. I've never tried them because I haven't been too into the styles but this has been an interesting thread! I always kind of assumed Seven7s were the knockoff brand because I would see them in discount stores. You learn something new every day!
	__________________ ATTENTION: I AM BANNED BANNED BANNED FROM BUYING ANYTHING* UNTIL FURTHER NOTICE. IF YOU SEE ME ATTEMPTING TO BUY SOMETHING YELL AT ME. *Bras excluded Come check out my collection on Flicker!!

Nov 8th, 2008, 02:24 PM	#41
Marcirusell Member Joined: Nov 2008 Posts: 1	Know your facts Seven 7 was actually first. They allowed sfamk to co exist with them so if you want to get down and dirty - sfamk were the ones that started after seven7. They saw how profitable the business had become and they started there own line but decided to charge people 5x the cost. I am in the fashion business and all of you people who pay $150+ for jeans, I just laugh at you. Denim is denim and you should buy for the fit. 90% of you buy to show a name on your rear and that is it. Don't put down people for not wearing $150 jeans just because of a name. I see people wearing seven 7 and they look great and if they are comfortable and enjoy them - well that is great cause they just saved $100 when you didn't
Marcirusell Member Joined: Nov 2008 Posts: 1

Nov 9th, 2008, 06:28 AM	#42
latigresse Member Joined: Sep 2006 Location: Europe Posts: 535	I've never heard of Seven 7 Jeans. Anytime anyone mentions Seven (or Seven's), I've always assumed they were talking about Seven for all Mankind, which I've seen in Neiman's, Bloomie's. I'm surprised a lawsuit didn't force one (whoever was first) to stop infringing on the other's trademark.
	__________________ Je suis latigresse avec sagesse

Nov 9th, 2008, 08:11 PM	#45
Tracy Gleek! Joined: Sep 2007 Location: shopping to stimulate the economy! Posts: 8,484	aren't these a lesser priced line made by SFAM?? and sold at Kohls. just like the lesser priced C7P (sold at JCPenney) by Chip and Pepper.
	__________________ Blog http://thefrustratedfashionista.blogspot.com/ Tumblr http://pocketfullofposies.tumblr.com/

Oct 29th, 2008, 07:26 AM	#33
SpoilMeRotten is VERY happy =) Joined: Jan 2008 Location: Deeetroit Posts: 1,290	I had a few pairs of the seven7 jeans from Macys and really like them, they're only around $70 a pair and they fit better anything else in that price range IMO. Alot of people do get confused by the name

Oct 29th, 2008, 09:59 AM	#35
Krazzy if i was a rich girl Joined: Aug 2008 Location: From US to Liverpool Posts: 356	Just wanted to add, Seven7 weren't created by the designers of SFAM. It was started out by completely diff people, not ex SFAM designers like COH was started. Seven7 were kind of popular a few years ago but I've only seen them at discount stores like TJMAXX and Ross whereas they used to be at my local macy's a while ago.

Oct 29th, 2008, 11:07 AM	#36
tresjoliex i have an addiction Joined: May 2008 Posts: 4,454	How about brands like BCBGirls or BCBGeneration or BCBGPARIS, are those part of BCBG? I didn't think sooo..

Oct 29th, 2008, 11:22 AM	#37
Loubou Lady La Reina Joined: May 2008 Location: New York, NY Posts: 254	thanks for posting these! I had a "hand-me down" pair of Seven (7s). Not impressed w/ the quality on them, now I know why. They are the only pair I have which have not held up well on the seams in the tushie area LOL.

Oct 30th, 2008, 09:25 AM	#38
LOREBUNDE Member Joined: Nov 2006 Location: Rhode Island Posts: 5,090	I just went thru this whole thing this past summer. I always wanted 7FAM jeans and saw the seven jeans at TJ Maxx. The salesperson told me they were the same jeans. I ended up returning them because they weren't what I really wanted though the 7 jeans did fit really good. I heard they are 2 different companies

Nov 9th, 2008, 04:32 PM	#43
NoSnowHere ~LV L♥ve~ Joined: Feb 2007 Location: Sunshine State Posts: 5,663	Good info! I have a pair of SFAM & honestly didn't know there was a difference.

Nov 9th, 2008, 04:46 PM	#44
Barlow Paris in November <3 Joined: Aug 2008 Location: Upstate NY Posts: 2,269	Thanks for answering this all, I've always wondered!!

Welcome to The Purse Forum.

Our Purse Forum, or TPF, is the #1 online social network for everything designer handbag related. Join over 200,000 enthusiastic members in this friendly community and start engaging in the discussion today.