NEW YORK — Five years after Juicy Couture spun off a men’s wear line, the Liz Claiborne–owned company is finally giving the collection its own name: Dirty English. Juicy will begin the transition by rolling out a capsule of Dirty English apparel for holiday and will rename the entire men’s line by spring ’09.

“It was always an uphill climb for men’s with a name like Juicy,” explained Gela Nash-Taylor, who founded the brand in 1996 with Pamela Skaist-Levy. Known initially for its sexy women’s track suits, Juicy has tried to delineate its men’s wear line with the labeling “JM,” but, she conceded, “there was always that one guy that was not going to ever wear anything with a Juicy label in it.”

The name Dirty English was initially born out of a men’s T-shirt graphic that sold so well that the moniker was parlayed into a men’s fragrance. The fragrance, Dirty English, launched this spring in 1,400 department store doors.

http://www.dnrnews.com/site/article.php?id=1953

Very interesting, thanks for sharing!

thanks for sharing!

I think this is a super smart move on their part. One of my guy friend's is transitioning into dressing better and contemporary brands and refuses to wear Juicy (because of the name/brand associated with it) even though he likes the designs.

I was at Loehmann's with my bf the other day, and saw a bunch of Juicy men's jackets with the "J" zipper pull, and we both agreed that it was a little too girly. I agree that this is a smart marketing move.

finally! My SO loves some of their stuff but refuses to buy anything because of the name.

My husband bought the Dirty English cologne, which I find adorable because Juicy perfume is my signature scent...so we 'sort of' match.
I think this is a great idea!!!

Definitely a good idea. I know tons of guys who don't want to wear the stuff just because it's Juicy.

thats a cool name!! I think a good step for juicy couture

Very smart business move.

I can see why a straight guy wouldnt want to wear something called Juicy..haha

I'm not too sure I like this new name though to be honest...

makes the utmost sense to me...in fact thinking of the opposite situation, i always wondered why Structure changed their name to Express Men. seemed like a bad idea...

my brother loves jm , i dont see why some guys wont buy it because it doesnt say juicy on anything just jm . you only see juicy couture on the tag and simply you cant see the tag when you were it lol but imo good move .