I always come back to Burt's Beeswax, I love that cooling feeling. (I just put some on after reading this!). I like it the best because of smell, feel on my lips, and ease of use. I also like Smith's Rosebud salve but don't like putting my finger in pots when on the go - our fingers are so dirty!
P.S. Exfoliate your lips when you can, it gets rid of excess dry flakes so your balm can do a better job. I try to remember to run my toothbrush over my lips each time I brush. Or your face scrub works too, just rub gently and apply your balm after. Oh, and I always put it on at night before bed for juicy soft lips in the a.m.!
I am a lip balm addict too. I have tried sooo many, all the expensive brands, but I keep coming back to Chap Stick - regular, black tube. It doesn't taste or smell like anything. I am absolutely LOST without it. I have one in every room of my house, and in most of my jackets, my purse, AND in my truck.
Chap stick, hand cream and kleenex - my addictions.
I have to have some sort of lip balm to hand wherever I am and this thread has given some great tips for new ones to try - I usually end up back with plain vaseline though. It's also good for exfoliating your lips, you smother them in vaseline then gently rub them with a damp facecloth - works a treat.